Case Study

How we helped a local law firm generate 847 leads per month

A complete digital transformation — from $18K/month in wasted PPC to an AI-powered growth engine delivering 4.2x ROI.

Legal Web Design, SEO, AI Automation 90 Days
847 Monthly Leads
-62% Cost Per Lead
73% AI-Handled Intakes
4.2x ROI Increase
Atlas Legal Group project showcase
The Challenge

Atlas Legal Group was spending $18K/month on PPC with diminishing returns. Their intake process was entirely manual — calls went unanswered after hours, and 40% of leads went cold before first contact. The website was outdated, slow, and ranked on page 3 for every target keyword.

Our Approach

We built a complete digital ecosystem: a conversion-optimized website redesign with practice-area landing pages, an AI-powered intake chatbot available 24/7, automated follow-up sequences triggered by user behavior, and hyper-local SEO across 3 practice areas targeting 12 high-intent keywords.

The Results

Numbers that moved the needle

Within 90 days of launch, every key performance indicator exceeded projections.

200 847 Monthly Qualified Leads
$89 $34 Cost Per Lead
0% 73% AI-Handled Intakes
Page 3 #1-3 Google Rankings (12 keywords)

“NoxuLabs didn’t just build us a website — they built us a growth machine. The AI chatbot alone pays for itself ten times over every single month. Our intake team can finally focus on high-value cases instead of answering the same questions at 2 AM.”

JR
James Rodriguez Managing Partner, Atlas Legal Group
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